What is Days on Market?
Количество дней, в течение которых объект находится в листинге до выхода под договор. Ключевой индикатор ликвидности, отражающий скорость продаж на рынке.
Description
Days on Market (DOM) counts the calendar days from when a property is first publicly listed for sale to when a signed offer is accepted. It is one of the most watched indicators in any real estate market because it directly reflects supply-demand balance and pricing accuracy.
In prime Dubai communities like Dubai Marina or Downtown Dubai, well-priced units may sell within 15 to 30 days. In less liquid areas or for overpriced listings, DOM can exceed 90 to 180 days. A rising average DOM across a community often signals a cooling market or oversupply, while shrinking DOM indicates strong buyer demand.
DOM directly impacts your exit strategy. A property in a community with an average DOM of 20 days offers far greater liquidity than one where the average is 120 days. For fractional investors, community-level DOM data helps assess how quickly the underlying asset could be sold if the fund exits.
Как Oliva это использует
Oliva's scoring engine incorporates market liquidity metrics including average days on market at the community level. Properties in high-liquidity areas with low DOM receive higher liquidity-exit scores.
How to interpret
DOM is a practical proxy for exit liquidity. Before you buy in any community, check the average DOM for comparable units. A property with a 20-day average DOM is meaningfully easier to exit than one with a 120-day average, and that difference affects your effective return when you account for carrying costs during an extended sale process.
Track DOM trends over time, not just the current snapshot. If average DOM in a community has moved from 30 days to 90 days over 12 months, the market is signaling something. Pair DOM data with transaction volume and price trends for a complete picture.
Контекст рынка Дубая
Dubai portals like Property Finder and Bayut track DOM data. DLD transaction records provide actual time-to-sale metrics. Brokerages use DOM benchmarks by community and unit type to advise on listing prices and marketing strategies.
In Dubai, this applies across both off-plan and ready property segments, with specific rules set by the Dubai Land Department and RERA.
Frequently asked questions
The number of days a property remains listed for sale before going under contract. A key liquidity indicator showing how quickly properties sell in a given market or community.
Days on Market (DOM) counts the calendar days from when a property is first publicly listed for sale to when a signed offer is accepted. It is one of the most watched indicators in any real estate market because it directly reflects supply-demand balance and pricing accuracy.
DOM is a practical proxy for exit liquidity. Before you buy in any community, check the average DOM for comparable units.
Dubai portals like Property Finder and Bayut track DOM data. DLD transaction records provide actual time-to-sale metrics.
Oliva's scoring engine incorporates market liquidity metrics including average days on market at the community level. Properties in high-liquidity areas with low DOM receive higher liquidity-exit scores.
A property in a community with an average DOM of 20 days offers far greater liquidity than one where the average is 120 days. For fractional investors, community-level DOM data helps assess how quickly the underlying asset could be sold if the fund exits.
Stop reading theory. See days on market on real Dubai projects.
Oliva shows this metric live on 1,000+ Dubai projects, alongside 7 other data points that actually predict returns. DLD and RERA licensed, free to browse.
This content is for educational purposes only and does not constitute investment, financial, legal, or tax advice. Yields, returns, and market data referenced are historical or estimated and are not guaranteed. Capital is at risk. Seek independent professional advice before making investment decisions. Oliva is a licensed Dubai real estate advisor (DLD Broker Card: 92025, RERA BRN: 1573501). Read our Key Risks Disclosure and Disclaimer.