La Mer: Meraas Beachfront Living on the Jumeirah 1 Coast
La Mer is Meraas's beachfront mixed-use development on the Jumeirah 1 coast, built around 2.5 kilometres of private beach and a Mediterranean-influenced retail and dining promenade facing the Arabian Gulf. The development includes Laguna Waterpark, surf park (The Cove), a cinema, outdoor cinema, and boutique hotels alongside the residential apartment component.
La Mer's residential offering is limited relative to the commercial and leisure scale of the development, which creates genuine scarcity for the available units. At AED 2,000-4,000/sqft, La Mer is priced as a premium Jumeirah beachfront product below Palm Jumeirah but with direct beach ownership access that most Jumeirah Road villas and apartments cannot offer.
Why Investors Choose La Mer
Direct beach access via Meraas-owned and maintained private beach is the defining asset. La Mer residents and short-term guests have beach access managed at hotel quality standards rather than public beach standards, supporting premium rental rates for both long-term and holiday let arrangements.
Laguna Waterpark and The Cove surf park on-community create a unique leisure identity that generates footfall and demand beyond the immediate resident base, supporting commercial viability and community identity.
Limited residential supply relative to the destination scale creates scarcity. The number of residential units at La Mer is small compared to the footprint of the development, which means resale supply is structurally constrained.
DLD
transaction data: 300-600 annual transactions (DLD data, Q1 2026).
La Mer at a Glance
| Metric | Detail |
|---|---|
| Location | Jumeirah 1, beachfront |
| Developer | Meraas |
| Product | Apartments |
| Price range | AED 2,000-4,000/sqft |
| Annual transactions | 300-600 (DLD data, Q1 2026) |
| Beach | 2.5 km private Meraas-managed beach |
Property Types and Price Ranges
| Type | Price (AED/sqft) | Annual rent (AED) |
|---|---|---|
| Studio | 2,200-3,800 | 100,000-185,000 |
| 1-bed | 2,100-4,000 | 145,000-270,000 |
| 2-bed | 2,000-3,800 | 195,000-370,000 |
Service charges
: AED 20-28/sqft. Beach and promenade infrastructure maintenance is included in service charges.
Rental Yields and Investment Potential
| Type | Gross yield |
|---|---|
| Studio | 5.5-6.5% |
| 1-bed | 5.0-6.5% |
| 2-bed | 4.0-6.0% |
Capital appreciation 2019-2025: 65-105% (DLD data, Q1 2026). Past performance does not guarantee future returns.
Schools Near La Mer
| School | KHDA | Distance |
|---|---|---|
| Jumeirah English Speaking School (Beach Rd) | Good | 3-5 km |
| Dubai American Academy | Good | 5-8 km |
| Horizon International School | Good | 5-8 km |
Infrastructure and Connectivity
No Metro station. Jumeirah Beach Road access. Downtown 15-20 min. DIFC 15-20 min. Dubai Marina 30-35 min. Sheikh Zayed Road accessible 10-15 min. Car-dependent beachfront location.
Key Developers and Active Projects
Meraas is the developer and manager of the entire La Mer destination. The residential component is complete; secondary market dominant.
Browse La Mer properties on Oliva
How La Mer Compares to Similar Areas
| Area | Price (AED/sqft) | Gross yield | Beach | Leisure |
|---|---|---|---|---|
| La Mer | 2,000-4,000 | 4.0-6.5% | 2.5 km private | Waterpark + Surf |
| Jumeirah | 1,200-4,000 | 4.0-6.5% | Public | Limited |
| City Walk | 1,800-3,500 | 4.5-7.0% | No | Park + Retail |
| Palm Jumeirah | 2,000-5,000+ | 4.0-6.5% | Private | Club & hotels |
Who Should Invest in La Mer?
Premium Jumeirah beachfront investors who want Meraas-quality beach destination exposure at below-Palm Jumeirah pricing, with the scarcity premium of limited residential supply within a large-scale retail and leisure destination. La Mer suits investors targeting the short-term holiday let market or corporate relocation tenants who specifically want private beach access and in-community waterpark and leisure amenity.
What to Watch Out For
Service charges at AED 20-28/sqft are among the highest in Dubai outside of Palm Jumeirah and Bluewaters. Net yield on gross-stated prices compresses significantly; model carefully with actual service charge figures.
Very low transaction volume (300-600/year). Exit timelines of 9-18 months are realistic for this premium niche product. Marketing needs to target a specific HNW or lifestyle-focused buyer audience.
No Metro and no near-term Metro plan for the Jumeirah 1 coast. The car-dependency is a permanent structural feature for La Mer, not a temporary constraint pending future Metro extension.
How to Invest Through Oliva
Oliva lists La Mer freehold apartments with beach view classification, floor level, and service charge data.
Browse La Mer properties on Oliva
Frequently Asked Questions
Is La Mer freehold for foreigners?
Yes. La Mer is a Meraas designated freehold community. Non-UAE nationals can purchase apartments with full DLD title deed ownership.
What is Laguna Waterpark at La Mer?
Laguna Waterpark is an on-community waterpark within the La Mer destination, featuring slides, lazy river, children's play areas, and a surf pool (The Cove). It operates as a ticketed attraction and is separate from private beach access, though residents enjoy proximity and often preferential access.
Is La Mer suitable for holiday lets?
La Mer's beachfront location, waterpark, and dining make it well-suited for short-term holiday lets subject to DTCM holiday home licensing requirements. The destination character generates consistent tourist and staycation demand that supports occupancy for properly managed holiday let units.
Does La Mer have a Metro station?
La Mer does not have a Metro station within walking distance. The nearest Metro access requires a car or taxi journey to the Sheikh Zayed Road Red Line corridor, approximately 10-15 minutes by road.
What is The Cove at La Mer?
The Cove is a surf park facility at La Mer offering artificial surf waves for surfing and bodyboarding, operated as part of the Laguna Waterpark attraction. It is one of Dubai's few indoor surf experiences and creates a specific activity anchor for sports-active visitors and residents.
Explore further
The project, area, and developer this post covers, with live Dubai Land Department data.
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